What Matters to You?

At this time of year, it’s fashionable to write about resolutions.

I’m not going to do that.

Instead, I want to ask you a question: What matters to you?

I’m not talking about your favorite sports team, or your favorite restaurant, or even your favorite TV show. I mean what matters to you, deep down? Don’t worry if you don’t have a ready answer. It could be that you’ve buried what matters to you so deep down that you need to really work hard to (re-)discover what it is.

For my money, no one helps get at this question better than Peter Block in his challenging book The Answer to How Is YesHis central thesis is that we all spend a lot of time doing what we think is expected of us, but not much time asking ourselves whether we really should be doing those things.

His challenge to his readers is to take stock of all the things we’re doing, both personally and professionally, and question them. Some things we should continue to do, but other things may need to go in order to make room for the new and the unknown, to create new joy in new journeys.

Speaking of joy, I won’t ruin your joy in reading the book for yourself, so I’ll just leave you with these questions about your business:

  • Are there customers you should fire to make room for new and better ones?
  • Is there something you could add or take away from your current product/service offerings?
  • Do you feel like you should start an entirely new business but are trying to talk yourself out of it?

Block wisely asks questions without giving specific answers. He knows that your business and personal words are connected in ways that are unique to you, which means that only you can come up with answers that give you the most meaning and value.

So in this time of taking stock, go big and ask yourself the scary questions. You might just surprise yourself when you pursue the things that truly matter to you.

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