It turns out that what customers want from Wal-Mart and Amazon is eerily similar to what clients want from consultants.
There’s no better way at this than to start with a list what customers want. And the best list I’ve ever found comes from the Rain Group and summarized in Forbes here.
Let’s go down the list, quoting the ten items from Forbes and adding comments:
Notice what’s not on the list: The lowest price. If you as a consultant are focusing on the items in this list, your prospects will know.