Never Need Another Lead
Lesson 1 - Keep your eyes on the goal
We humans tend to be highly distractable. Even as I'm writing this, my phone is buzzing to tell me I have a new email, two LinkedIn messages, and an offer I can't refuse from Amazon.com. It's hard to stay focused, and business leaders aren't immune.
The good news is that you have a pretty easy measuring stick for success. You already know what it is...it's profit. (Not revenue, not the number of leads.) How much profit are you making every month? Has it gone up or down over time?
It's time to refocus on profit. How do you grow your business and capture more profit? How can you ensure a steadier income stream from month to month? And how can you do it without spending another dime on lead generation schemes that over-promise and under-deliver?
If you're tired of running a ho-hum sort of business, if you're ready to really love your business again, then this course is for you. In the next few lessons, I'm going to teach you how to create compelling products and services that your existing clients won't be able to resist. You can truly work with your existing customers to build a business that goes from strength to strength.