In order to clearly detect your target customer, we first need to build a list of all your customers.
Your objective is to fill out this information for each customer
Your goal is to rank customers by revenue. It’s important to fill out this list because it’s important to see patterns of buying behavior that only emerge when customers are ranked this way.
Now look at your list and consider a few questions:
(If you’re a little — or a lot — hazy about your top customers, beyond the fact that they’re your top customers, don’t worry. There are some good ways to learn more about them, which we’ll discuss shortly.)
Why am I focusing on your best customers, and not all of your customers?
The key message here is that your goal should be to develop a deeper understanding of your best customers so you can:
Great book for more information: 80/20 Sales and Marketing
Does your company need a helping hand creating content to reach your target customers? We’d love the opportunity to work with you. Please take the first step and tell us about your situation.