Stop Standing Still

One of the greatest benefits of a capitalist economy is that it’s dynamic. A generation ago there was no Uber, Google or Facebook. But this also means that existing businesses can never rest on their laurels. To paraphrase Andrew Jackson (not Jefferson), eternal vigilance is the price of staying in business. I was reminded of […]

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“F*uck Off.”

Just a warning that this is a different kind of post, less tactical and more humanistic. I was prompted to write this because of a LinkedIn message I received after sharing an article with one of my connections. This was the third article I’d sent him. (It’s important here that he opted in to receive […]

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Recruit Better

What if, instead of recruiters sending you a generic job description, they sent you a pitch about why your experience, education and/or social media footprint would make you a great fit for the role they have to fill? That would cut down on the number of emails sent and received, and it would make the […]

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Ask and Tell Clients

Don’t work for Tell clients if you can possibly avoid it. What’s a Tell client? Good question. Two basic client types I love it when clients ask a lot of questions. It shows that they value my perspective and want to find creative ways to engage with me to create win-win engagements. These are the […]

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In Defense of Mechanics

They don’t often have the best reputation. People sometimes cringe at the thought of interacting with them. And it’s often a foregone conclusion that your wallet will be a little bit lighter after the exchange is over. Now, I could be talking about accountants. Or even lawyers. But today I want to focus in on […]

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Turn It Inside Out

“Turn it inside out and see what it is like.” — Marcus Aurelius One of the best thought exercises for any business is playing a game of ‘what if?’ and following the logic through. Think of it as paper prototyping with ideas. If you’re at a point in your work or in your business where […]

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Don’t Fix It

In a provocative post, Swati Jena looks at the trend towards “problem-solving” as a virtue among leaders of organizations. She points out, however, that problem-solving taken to an extreme can lead to several problems, one of which is almost an excuse not to prevent problems from occurring in the first place. And what’s worse, she […]

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Pricing Value

I enjoy looking at age-old business models from new perspectives. And few business models need a new look more than the one used by most copywriters, proofreaders, and copyeditors. I know because I’ve spent most of my professional life in that line of work. What is the business model? It’s all about hourly rates, word […]

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Table Stakes: Your Website

I write a lot about business strategy and topics such as differentiation . Those are incredibly important to the growth of your business. But today I want to move downstream and discuss table stakes. For those unfamiliar with the term, the Urban Dictionary colorfully defines it as “the minimum amount of effort your lazy [___] needs to […]

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Trust (Your Gut) But Verify

Henry Ford never said customers wanted faster horses, but he did agree with the sentiment. And that was a good thing in the beginning. Ford had an intuition, a vision about how to produce something the buying public wanted — and he was right. The Model T sold like proverbial hotcakes. Pride cometh… But Ford […]

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