What is a Value Company?
No one has all the answers to that question, but here are six of the traits I’ve seen and experienced. (Please share your views in the comments section below.)
What about those other companies that aren’t Value Companies?
One could make a strong case that most problems in business today stem from under-valuing customers in various ways. If your organization is full of backstabbing, office politics, low morale, and high turnover, it’s probably a safe bet that your organization has lost sight of service and the cleansing power that comes with it.
The truth is that providing value doesn’t cost much, and sometimes it costs a whole lot less. By focusing on what customers care about, you can stop worrying about everything that doesn’t lead to a great customer experience. You get your focus back.
Wouldn’t that be nice?